3 Ways to Improve Your App Installs With Facebook Ads

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So you've got simply developed Associate in Nursing golem or iOS app that you just area unit assured concerning. Your product additionally works on each device that it's tested on and you're positive that folks can begin downloading it like a shot. However, many days when your application goes continue to exist the app store, your expectations begin to sink because the variety of downloads barely rise.

Does this mean your app has failed? Not very. Remember, Associate in Nursing application will not} marketed won't get discovered. the explanation why folks cannot notice your app or have Associate in Nursing incentive to use it (if they are doing notice it) is maybe as a result of your app is not obtaining the maximum amount exposure.

You can aim to resolve each of those problems by victimisation Facebook app install ads for your app promoting campaign.

In 2012, Facebook provided businesses and developers a better thanks to promote installs on their applications through Facebook app install ads. Simply put, Facebook's mobile app advertising tools provide businesses the prospect to attach with folks that area unit probably to put in their app and take action at intervals it.

In this post, we are going to discuss however you'll be able to use Facebook app install advertising to create users click on the install button.

1. Use elaborate Targeting

User targeting is all concerning displaying your ads to the correct folks. And for you, the correct folks area unit people who area unit probably to put in and use your app.

Part of the explanation why Facebook app install ads area unit thought-about powerful, is their ability to focus on specific users. How? additionally to belongings advertisers choose target audiences by demographic, the social media big additionally lets them opt for folks supported their interests. as an example, if you wish to market Associate in Nursing app that streamlines bound advancement processes, like the PEG app we tend to developed, you'll be able to target current customers supported their contact data through Facebook's Custom Audiences tool.

2. Use Images

When you read a billboard, what's the primary factor that catches your attention? The image. The human brain is wired to retort to mental imagery quite words, that is why image based mostly post get pleasure from a lot of engagement on social media.

Apart from one image or video, you'll be able to additionally use Facebook's carousel format, that it extended to app ads last year, to draw in audiences with three to five swipe ready pictures. the photographs you employ ought to be relevant to what your application guarantees or details concerning your business.

3. Promote a landing page that offers price

Another way to encourage folks to transfer your mobile app is to develop a landing page that lists out the options of your app, is enjoyable to the attention, and has the install CTA wherever they will expertise it. Let's examine this in detail:

Features - folks should be ready to see what your app will by skimming through the landing page. Use content to your profit by listing options that show it within the best light-weight and the way your app adds price.

Visuals - Use attention-grabbing visuals, like screenshots of your app, to let folks recognize what's future

Call to Action - confirm the transfer button is outstanding

If your 1st try does not work, keep revamping your copy with totally different content and visuals, track installs for every and follow one that works best.

At times, folks might not be able to install the app at their 1st visit. For such cases, you'll be able to use Facebook component to focus on these folks once more, however now with totally different data so they might convert.

Wrapping up

So, these area unit 3 ways you'll be able to improve your app installs through Facebook Ads and guarantee your application reaches resolute your target market. Thanks.